Overview
etaily is a Manila-based e-commerce enablement company founded in 2020 by Alexander Friedhoff. The company provides end-to-end e-commerce solutions designed to help global brands establish and operate their online retail operations across Southeast Asia.
The company addresses the operational complexity faced by international retailers seeking to enter the Southeast Asian e-commerce market. With the region's e-commerce sector projected to reach $230 billion by 2026, etaily targets brands that require localised fulfillment, logistics, and platform infrastructure rather than managing these functions independently.
Activities and products
etaily operates two main product lines: the etaily Commerce Platform and etaily Fulfillment Services. The Commerce Platform provides the technical infrastructure for online retail operations, whilst the Fulfillment Services handle order processing and logistics. As of 2023, the company had processed over 10 million orders and served more than 50 global clients, including Levi's, Crocs, and Skechers. In 2024, etaily expanded its operational footprint by establishing operations in Singapore, extending its service reach beyond its Manila headquarters.
Stage and funding
etaily raised $17.8 million in Series A funding in 2023, indicating the company's progression beyond early-stage development. The funding round supported the company's expansion and growth trajectory within the Southeast Asian market. The company's processing of over 10 million orders and its client roster of established international brands demonstrate operational traction at the established stage of development.
Photograph: Julio Lopez / Unsplash
Company details
- Legal name
- etaily
- Website
- www.etaily.com
- Headquarters
- Manila, Philippines
- Founded
- 2020
- Sector
- E-commerce enablement
- Funding stage
- Established